The Landfall herd is run under commercial conditions with a strong focus on producing genetics that perform well in the natural environments of Australia. At Landfall we are continually assessing the performance of our cattle. We understand the importance of the seed stock industry to the Australian Cattleman and the modern markets that they have to supply. This ensures that we have a strong focus on the commercial realities of beef production.

This management system ensures that the genetics we produce are genuine and suited to commercial production herds. In excess of 500 bulls are marketed annually throughout Australia into many different environments and production systems. The Landfall breeding program and production system looks to maximise the rate of genetic gain and continually add value to the beef value chain.

A mix of Australian, American and New Zealand genetics have been carefully chosen to ensure our herd is continually improving. The Landfall herd has a balance of both performance and sustainability, our females are highly fertile and possess longevity, the two traits that contribute greatly to the profitability and sustainability of a cow herd. In addition the Landfall herd has for a number of years been one of the highest performing herds on Australian Angus Group Breedplan for growth and carcase traits. On farm performance recording has been used for a number of years to ensure the accuracy of our herd EBV’s are continually increasing.

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Objective 1:


All our females are joined for restricted periods selecting replacement females on conception date. Females have to wean a calf annually in 365 days or less.

Objective 2:

Structural Soundness

All our animals are independently assessed for structural soundness. Any animal not meeting our strict criteria is culled. Structural integrity is a key focus of the Landfall breeding program.

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Objective 3:


We select for quiet and even temperament. All our animals are assessed for docility at two stages in their development. We don't like handling flighty cattle and do not expect our clients to.

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Objective 4:

Good Constitution

Phenotype with depth, thickness and ease of doing ability.

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Objective 5:

Moderate Frame

Emphasis placed on length and weight rather than frame.

Objective 6:


Above average EBV’s whilst avoiding extremes.


Landfall bulls are tested free of BVDV, are fertility tested, fully vaccinated and carry our exclusive Landfall bull guarantee.